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| Tour: Traditional Product Activation |

Other product activation systems have serious problems:
- The application "phones home" (contacts the Internet).
Typically gets an application labeled as "spyware". Dealing with that is costly!
- Insufficient flexibility to handle complex upgrade scenarios.
Someone purchases v2.4 and v3.0 comes out 3 months later. Assume the user gets a free upgrade to v3.0 but not v3.5. Almost all product activation systems can't handle this scenario.
- Have to switch to a different purchasing/ordering system.
Retraining employees is costly!
- Users can't install one registered version at home and at work.
Users like to feel as if it is "their" software. Users who don't feel "in control" are unhappy customers.
- Users have to call a phone number to reinstall.
- Users call in to recover lost registration keys.
- More employees are needed to handle reinstallation phone calls.
- Binary/EXE wrapping systems can cause crashes.
Results in the user uninstalling after the first use. Translates to lost sales!
- Complex documentation and hard to use APIs.
- Require specialized software and/or hardware.
- Several are incapable of volume and site licensing.
For example, the Microsoft Shareware Starter Kit (SSK). (Requires either Powerpoint or Powerpoint viewer to view).
Next: The ShareWrap solution
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