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Tour: Traditional Product Activation
ShareWrap(TM) Logo

Other product activation systems have serious problems:
  • The application "phones home" (contacts the Internet).
    Typically gets an application labeled as "spyware".
    Dealing with that is costly!


  • Insufficient flexibility to handle complex upgrade scenarios.
    Someone purchases v2.4 and v3.0 comes out 3 months later.
    Assume the user gets a free upgrade to v3.0 but not v3.5.
    Almost all product activation systems can't handle this scenario.


  • Have to switch to a different purchasing/ordering system.
    Retraining employees is costly!


  • Users can't install one registered version at home and at work.
    Users like to feel as if it is "their" software.
    Users who don't feel "in control" are unhappy customers.


  • Users have to call a phone number to reinstall.


  • Users call in to recover lost registration keys.


  • More employees are needed to handle reinstallation phone calls.


  • Binary/EXE wrapping systems can cause crashes.
    Results in the user uninstalling after the first use.
    Translates to lost sales!


  • Complex documentation and hard to use APIs.


  • Require specialized software and/or hardware.


  • Several are incapable of volume and site licensing.
    For example, the Microsoft Shareware Starter Kit (SSK).
    (Requires either Powerpoint or Powerpoint viewer to view).


Next: The ShareWrap solution
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Traditional Product Activation
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